Kelli Adrian Featured in Influential Women as a Strategic Leader Driving Sales and Innovation
Influential Women proudly recognizes Kelli (Ruccius) Adrian in its distinguished 2025 series, celebrating her as a dynamic and results-driven sales and category management professional. Currently serving as National Sales Leader at Twang Partners, LLC, Kelli has built a career around creating winning solutions for manufacturers, retailers, and consumers alike. Her expertise spans sales leadership, brand positioning, customer experience, and competitive market analysis, consistently driving revenue growth and increasing market share for respected brands, including 7-Eleven, Utz, and Whisps.
Kelli is known for her sharp business acumen, deep understanding of consumer behavior, and her ability to foster impactful partnerships across the retail landscape. She has a track record of successfully launching private label brands, implementing store segmentation strategies that boost sales, and delivering innovative merchandising solutions that resonate with both retailers and consumers.
A proud Texas Tech University alumna, Kelli holds a Bachelor of Science in Exercise Sport Sciences with an emphasis in Health and Wellness. Throughout her career, she has remained committed to thoughtful leadership, collaboration, and delivering experiences that build brand loyalty and exceed expectations.
Kelli attributes her success to her unwavering dedication to providing value to her customers and team. She explains that the relationships and credibility she has built over the past 20 years—combined with a strategic mindset that allows her to implement ideas and leverage her skillset—have enabled her to consistently exceed goals and drive results.
Reflecting on her career, Kelli shares the best advice she’s ever received: “You can achieve greatness through hard work, consistency, and dedication—and staying teachable and persistent will always set you apart.” She adds advice for young women entering the industry: “Know your worth and never let anyone’s doubts define your path—you are capable of thriving in any profession, and you create your own story.”
One of the biggest challenges in her field, Kelli notes, is finding balance to stay fully focused and give 100% to both her work and home life. The values most important to her are maintaining an excellent work-life balance—because while she takes her career seriously, her relationship with her children and family is equally vital. True success, she believes, means showing up and being fully engaged in both arenas.
Through her leadership, strategic insight, and dedication to excellence, Kelli (Ruccius) Adrian continues to inspire colleagues, clients, and young professionals alike, demonstrating that success in business comes from a blend of skill, integrity, and purposeful action.
Learn More about Kelli Adrian:
Through her Influential Women profile, https://influentialwomen.com/connect/kelli-adrian
Influential Women
Influential Women provides a platform where women from all backgrounds can connect, share their perspectives, and create content that empowers themselves and others. Through storytelling, thought leadership, and creative expression, Influential Women amplifies voices that inspire change.
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Influential Women
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