Art Worth Festival taps The League Lady for 2026 marketing

The Fort Worth fine art festival has hired The League Lady LLC to handle social media, public relations and promotional storytelling for its 2026 event. The four-month push starts ahead of the Oct. 23–25 festival at The Shops at Clearfork and aims to build audiences for the fifth annual Art Worth Festival.

Why it matters: - The 2026 Art Worth Festival is leaning on outside marketing support to grow attendance, strengthen its brand and draw more attention to artists, performers and demonstrations. - The festival is free, which makes audience awareness and promotion especially important for turnout. - The event also supports ArtWorks Foundation’s broader mission to help artists grow through exhibition, education and professional development.

What happened: - The League Lady LLC was selected to provide event marketing and promotional services for the 2026 Art Worth Festival. - The engagement covers social media strategy and management, editorial development, public relations, promotional design and audience engagement. - The work began in July and runs for four months leading into the festival. - The 2026 festival is scheduled for Oct. 23–25 at The Shops at Clearfork in Fort Worth. - The event will be held on the lawn at 5135 Monahans Avenue.

The details: - ArtWorks Foundation presents the fifth annual Art Worth Festival. - The festival will feature more than 90 artists chosen for the juried exhibition. - Programming includes live demonstrations across multiple artistic disciplines. - Musical performances will come from student, university and professional ensembles. - The League Lady has already developed original editorial content focused on juried artists, performing organizations, live demonstrations, sponsors, volunteer opportunities and the Artist Incubator Program. - The marketing plan also includes a refreshed visual presentation designed to improve brand consistency while keeping the festival’s existing identity intact. - Founded by Cece Henley in 2014, The League Lady provides strategic marketing, advertising, public relations and digital content for festivals and live events across North Texas. - The consultancy’s portfolio includes the H-E-B | Central Market Plano Balloon Festival, Wildflower! Arts & Music Festival and Cottonwood Art Festival. - Henley was named the 2025 Vendor of the Year by the Texas Festivals & Events Association. - The League Lady is a woman-owned consultancy. - ArtWorks Foundation is a 501(c)(3) nonprofit organization.

Between the lines: - The hiring points to a growing focus on storytelling as a way to connect people not just with finished artwork, but with the artists and creative process behind it. - The festival is trying to widen its reach without losing the look and feel that has already defined the event. - Fort Worth’s arts and festival scene remains a competitive space, so a targeted marketing push can help the event stand out.

What's next: - The League Lady will continue building promotional content and audience engagement ahead of the October festival. - Additional information is available at the festival’s website. - More information about The League Lady is available at the company’s website. - The festival will take place Friday through Sunday, Oct. 23–25, at The Shops at Clearfork in Fort Worth.

The bottom line: - Art Worth Festival is using a specialized events-marketing firm to help turn its fifth annual run into a bigger audience moment for Fort Worth’s arts community.